A lot of people ask me about Career in Digital Marketing 2023: Scope & Opportunities in digital marketing. So here I am sharing a guide to make things clear and let you get started.

A career in Digital Marketing 2023: Scope & Opportunities

While browsing through the internet, you might come across various things like some cool and funny memes, sometimes useful & sometimes irritating ads, viral videos, amazingly written blogs, mobile apps, etc. Do you ever wish to engage yourself in such activities? If your answer is Yes’ then congrats you’ve made your career choice which is a career in Digital Marketing 2023 guide.
I know there must be a question arising in your mind: what’s the scope of Digital Marketing? By the time you reach the end of this blog, I’m damn sure that you’ll be convinced that a career in Digital Marketing is the best choice that you can make as per market norms.

Why Digital Marketing?

As you must be aware the world has almost gone Digital and by the year 2023-2024, all the businesses around the world including India will have a strong online presence and thus creating tons of career opportunities.
It’s a progressive field. With technology developing day by day, you’ve to continuously develop & get deep down with your digital marketing skills in order to keep your career growing.
According to many types of research, the digital economy is growing 10 times faster than the normal economy, and firms that engage more in online trading are likely to be creating jobs twice as firms that aren’t.

Digital marketing is a wider term in itself. It has enormous career options for every kind of skill set. If you’re based on coding background, you’ll choose web designing/development, etc or if you’re born a writer, you will probably choose content marketing and so on.

There’s no need to spend sleepless nights mugging up the formulas that you are never going to use in your life.
You can dress up whatever you wish to so say goodbye to the boring formal.

Major Career Roles in Digital Marketing:

Digital Marketing Manager or Digital Director

This is going to be one of the very best positions within the field of Digital Marketing. To gain this position one should have at least 5-7 years of good experience in Digital Marketing. The Digital Marketing Manager/Director handles all the general marketing development creating strategies for getting more traffic, undertaking digital marketing campaigns, exploring improvements in the website, and keeping things updated regularly, etc.

Web Developer & Web Designer

This place is for the people who are responsible for the amazing websites that you come across over the internet. The word web developer and web designer are often used interchangeably but the role of a website developer may be a specific one whereas the website designer has to manage tons of things. As a website developer/designer, you’ll be liable for designing, coding, and modifying websites and making it more appealing and user-friendly. Better knowledge of JavaScript, JQuery, HTML, CSS, and web programming is a must require to get started with this role.

Social Media Manager & Social Media Executive

A career in social media is also one of the good jobs but don’t mistake it for less than just Tweeting and Facebooking, there’s a lot more of it. Being in the position of a social media executive/manager you will be responsible for keeping an eye on the latest social media trends and therefore plan strategies accordingly, co-ordination with the content/design team and client servicing team on regular basis, creating quality content, video, etc. Knowledge about all the social media platforms and tons of creativity is a requirements for this job role.

SEO Executive/Expert

A well-designed website is going to be of no use if the corporate doesn’t have people that can sell/promote it and so there were any company needs SEO executives who keep the potential of making sure that the company’s website is performing its best on the internet. SEO executives are liable for getting traffic to the website and improving the rank of the website on different search engines like Google, etc. They are responsible to make sure that the content present on the website is search friendly, conducting keyword research, researching SEO tools, building sitemaps, submitting them, etc.

PPC/SEM Expert

Now, these are the people we mentioned above who create these kinds of ads sometimes useful and sometimes irritating/annoying. They are responsible for generating lots of leads for the company and thus there’s a huge demand for PPC experts. Being a PPC/SEM expert, you’re alleged to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc.

Content Writer/Marketer

If you think you can simply write better than what’s already there on the internet then you’re perfect for this job role. The duties of a content marketer/writer include creating content that has all the possibilities of going viral, ensuring that the content is promoted well enough through SEO, coordinating and discussing with other teams and incorporating their possible inputs in content, making new content trends, etc. To get started in content marketing you’ll need an impeccable knowledge of English and other native languages with immense creativity.

More Job Roles

Well, there are a lot of departments and job posts in digital marketing that quietly depend on the type of business or company’s requirements. A few of them are:

  • Digital Agency Account Director
  • E-Commerce Manager
  • Email Marketing Manager
  • CRM Manager
  • Analytics Manage

How much you will earn?

So the answer to the foremost anticipated question will depend on your experience/expertise as per your role in any organization. So, here’s a general idea of what you can expect.

Role Salary in Rupees:
Digital Marketing Manager earns 4 lakhs to 10 lakhs
SEO Manager earns 3 lakhs to 7 lakhs
SEM/PPC expert earns 3 lakhs to 5 lakhs
Web developer/designer earns 3 lakhs to 6 lakhs
Social Media Manager earns 3.5 lakhs to 7 lakhs
Content Writer earns 2.5 lakhs to 5 lakhs

How can you get started?

For a career start-up, you don’t require any special degree to urge into Digital Marketing but a certification in Digital Marketing programs will assist you to face call at the gang and therefore the struggle to find your dream job will become very easy as you’ll have a better fork over others.
So don’t wait for more and take your initiative toward Digital Marketing.
If you’ve got any questions or doubts regarding Digital Marketing, you can comment below or even can ping me.

Leave a comment

Your email address will not be published. Required fields are marked *